Lauryn is a social impact strategist, start-up advisor, investor and entrepreneur whose philosophy is grounded in pushing brands beyond traditional conceptions of corporate social responsibility to sustain robust social impact practices company-wide. Lauryn is the Founder and CEO of Decadally, a social impact brand consultancy established in May 2024. Prior to founding Decadally, Lauryn was the Managing Director of Brand Citizens, a strategic brand purpose agency spun out from renowned ad agency 72andSunny. Previously, Lauryn led Social Impact at industry disrupting brands such as Headspace and (recently IPO’d) Dave. She is currently an early stage startup advisor with the Economic Development Collaborative and the Pasadena City College Small Business Development Center, serves as a Mentor in Residence at Grid110 and proudly serves on the board of directors of ChargerHelp!